Pricing and availability

The initial U.S. release is offered in two configurations with two different prices: a 4 GB model for US$499.99 and an 8 GB model for US$599.99. In a deal concluded through secretive discussions which began in February 2005,AT&T Mobility is the exclusive carrier of the iPhone in the United States and will remain so until 2009 or later.The iPhone may be purchased with a two-year service plan with AT&T with plans ranging from US$59.99 to US$219.99 per month,or pre-paid month to month at a slightly higher rate.

Apple received FCC approval for the iPhone on May 17, 2007.Jobs announced that the iPhone will first be available in late June 2007 in the U.S., during the fourth quarter 2007 in Europe (O2 have reportedly been awarded the contract for the UK), September 2007 in South Africa, and in 2008 for Asia, Mexico, and probably the rest of the Americas. New television commercials for the iPhone began to air on June 3, confirming a release date of June 29, 2007.

Apple also announced that its goal is to capture 1% of the global mobile phone market, which would be approximately 10 million units being sold in the first full calendar year of iPhone availability. For comparison, Jobs announced that the Apple iPod commands 62% of the U.S. market share for MP3 players.